Do you have a problem with a bank, insurance company, government agency, employer, or school? Do you need to send them a letter to convince them to do something or convince them to help you with a problem, but you don't know where to start? The following article tells you how to write an effective persuasive letter.
Preparing
Ideas Up. Before you start persuasive writing the letter, think about what you want to convey in the letter, why you are writing the letter, and what objections the recipient might suggest after you read the letter. Having an idea in the first place will help you clearly define the main content of the letter, as well as understand the topic it is aimed at.
Opening the letter with a sample sentence: I want to convince the "reader" of the "purpose." Replace "reader" with the person you are sending the letter to, and "purpose" with what you are trying to convince.
After completing the above step, ask yourself: why? Underline the reasons why you want the reader to agree with your wishes.
Once you have listed the reasons, categorize them by importance. Put all the important reasons in one column and the reasons that are less important in another column. This step helps to summarize the information to highlight important and relevant information.
Know your purpose. Make sure you know exactly what your goals are. What do you need to do and what do you want your readers to do? At the same time, think for yourself about solutions to the problems you are thinking about.
Understand the target letter. Analyzing and understanding your subject will help you shape the composition of your letter. If possible, determine whether your readers will agree or disagree with you, or whether they will be on the neutral side. This step will help you figure out what to pay more attention to.
Try to determine the real identity of the person you are sending the letter to. Who are they and why do you think they should really help you? Will your letter simply be ignored or will it be handled? Is the recipient in a high-ranking position or is they charged with the function of solving the problem? Depending on the recipient's position, there may be different wording.
Try to find out what the reader thinks and thinks about the topic under discussion. Could there be conflicting views between you and your readers? How can such views be formally presented?
Find out what your reader is interested in on your topic. Do they have an opportunity to trade? Are they directly affected by the topic? How much time do they need to spend considering them?
Think about the types of evidence you need to present in your essay to convince your reader.
Research the topic. Very persuasive language should include factual evidence and relevant information. Make sure you look at it from a different perspective. Don't just explore the issue from your point of view, but mention opposing points of view and their facts.
Use factual facts, logical arguments, statistics, and relevant evidence to support your claim.
Instead of simply insisting that the opposing side's position is wrong, explain why your position is correct and worthy of consideration.
Letter formatting
Use block formatting. Business letters have a unique formatting. When reading a letter written in the correct format, the reader will not be distracted in one way or another. Conversely, if you don't post correctly, the letter will leave a bad impression of you in the eyes of the reader, and they may dismiss your letter.
Open the letter with a greeting. "Dear" with the recipient's name is a common form of introduction. Make sure the recipient's name is entered correctly, so that the name in the greeting matches the recipient's name in the message header.
Close the letter with a conclusion. Before writing the closing sentence, think about the tone of the letter. "Thank you" is one of the main types of closing sentences, while sentences such as "Regards" are more friendly. Consider whether your letter matches a respectful or friendly ending. Regardless of which conclusion you choose, you should follow the rule that the first word should be capitalized and the next word should be capitalized. A comma is placed after the ending sentence.